Lauren Friese is one of Canada’s leading digital entrepreneurs, and a voice for the millennial generation. She is the founder of TalentEgg.ca, the website used by 4 million students and recent graduates every year to find jobs and navigate the tough transition from university to working life. From this, Lauren has developed a deep understanding of millennials, and what it takes to engage them. Lauren also understands and embodies entrepreneurial drive; from her own post-university experience, she recognized a gap in the market for online career resources, and forged ahead to build a business that is now the definitive leader in its category in Canada. Lauren has been named one of Canada’s Most Powerful Women by the Women’s Executive Network, and was one of FuEL’s Top 20 Under 30. She is a graduate of Queen's University (2005) and The London School Of Economics (2006).
1. Be Exceptional
Behind every success story is a series of challenges that someone has overcome using creativity, leveraging resources, and – simply put – a lot of hard work. In a presentation targeted specifically at students and new graduates, Lauren shares how approaching your career and your life with a dedication to being exceptional builds a unique “umbrella” that will protect you from any storm. She uses real-life “being exceptional” stories and case studies to inspire audience members and give them the tools to recognize opportunities for self-reflection, innovation and creative problem solving.
2. Understanding & Engaging Millennials
FOR ASSOCIATIONS & CORPORATIONS
$70 billion dollars – that’s the estimated spending power of millennials in Canada today. Millennials are also currently making career decisions in large numbers, and by 2020 they will represent almost half our workforce. Yet, this generation is fragmented, disloyal, and untrusting, which makes them uniquely hard to reach. This presentation tackles the difficult task of understanding millennials – how they think and act, what they look for in employers and more. Lauren shares lessons and strategies in recruiting and retaining millennials, and shows how authenticity, accessibility, relatability and trust can be leveraged to make successful connections. You’ll leave better equipped to break through the stereotypes surrounding millennials, and with tangible ideas for tapping the potential of this new generation.
3. Hustle: What It Takes To Be An Entrepreneur
In this presentation, Lauren shares the story behind TalentEgg, and the two secret ingredients that fuel her success – hustle and tenacity. In starting TalentEgg at the age of 24, and quickly growing the business to become the definitive leader in campus recruitment, Lauren employed hustle in everything she did. She hustled to ensure TalentEgg was first to market, she hustled to surround herself with talented people and get the best employers on board, and she hustled to ensure students and recent graduates had access to the career resources they needed. She also employed tenacity, approaching entrepreneurism as a marathon rather than a sprint, thereby shaping her idea into a viable, long-term business. And her hard work paid off – TalentEgg was acquired in July 2015 by Charity Village. This presentation outlines Lauren’s personal journey as an entrepreneur, starting with the idea that hatched TalentEgg, and the challenges she faced and overcame as the company grew. Audience members will leave with a solid understanding of the hard work and passion that it takes to be a successful entrepreneur, and inspired to kick start their own entrepreneurial dreams.